People buy from brands they trust. 

According to our State of Online Reviews report, most people read 4-6 reviews before making a purchase.

This makes it crucial that you stay on top of your brand’s reputation at all times. Here are 19 online reputation management tools that can help.

Best online reputation management tools at a glance

No time to read the full article? Here's a quick comparison of the tools on our list:

Software Best for Starting price
LocalImpact Small businesses and agencies that want an affordable platform for generating and managing customer reviews $19/month
Determ Brands that want to monitor online mentions across news sites, blogs, forums, and social media Custom pricing
Meltwater Companies that need enterprise-level media monitoring across digital and traditional media channels Custom pricing
Mention Marketing teams that want to monitor brand mentions and engage with conversations in real time $49/month
Brandwatch Large organizations that need advanced social listening and consumer intelligence Custom pricing
Brand24 Businesses that want easy-to-use brand monitoring with sentiment analysis and alerts $99/month
Reputation.com Enterprises and multi-location brands that need advanced reputation analytics and insights Custom pricing
YouScan Brands that want visual social listening and image recognition to track logo mentions $299/month
Birdeye Multi-location businesses that want to collect, manage, and analyze customer reviews at scale Custom pricing
Mentionlytics Businesses that want to track both their brand reputation and competitor mentions $49/month
Awario Businesses looking for a cost-effective tool to monitor brand mentions across the web $49/month
Podium Local businesses that want to generate more reviews through SMS messaging Custom pricing
Reviewshake Businesses that want to manage reviews and easily share them across marketing channels $79/month
NiceJob Service businesses that want automated review generation and social proof widgets $75/month
Broadly Local businesses that want to collect reviews and communicate with customers through email and SMS $249/month
Grade.us Agencies managing review generation and reputation campaigns for multiple clients $110/month
ReviewTrackers Multi-location businesses that want detailed review monitoring and analytics $89/month
GatherUp Businesses that want to analyze customer feedback and uncover insights from reviews $99/month
TrueReview Small businesses that want a simple way to automate review requests and responses $49/month

How we chose these tools

We spent over 100 hours researching, testing, and comparing dozens of online reputation management tools to find the ones worth recommending. Here's what we evaluated:

  • Types of tools: We included both review management platforms and brand monitoring tools so you can find the right fit regardless of what aspect of reputation management you're looking to address.
  • Core features: We looked for tools that offer the features most businesses need, including review monitoring, automated review requests, sentiment analysis, alerts, and reporting.
  • Hands-on testing: We signed up for free trials and demos where available to test each tool's interface, setup process, and core workflows firsthand.
  • Real user feedback: We analyzed hundreds of user reviews across G2 and Capterra to identify recurring themes in both positive and negative feedback, so you get a balanced view of each tool's strengths and weaknesses.
  • Pricing and value: We included tools at a range of price points and listed actual prices where possible so you can compare options without needing to sit through a sales call.

1. LocalImpact

Best for: Small businesses and agencies that want an affordable platform for generating and managing customer reviews.

LocalImpact is an online reputation management platform that can help you manage all the customer reviews your business gets across Facebook, Google, Yelp, and dozens of other platforms.

It will track every review and display it in a review feed where you can read and reply to every review.

LocalImpact review feed

There’s also the option to use AI to generate a personalized response for each review.

Apart from managing reviews, you can also use LocalImpact to display your top customer reviews on your website using the review widget feature. All you need to do is add a piece of code to your website.

An example of a review widget created with LocalImpact

You can customize the widget to fit your brand’s look and feel.

There’s also the option to share top reviews to your social media pages in a few clicks.

You can use the software to generate more reviews for your business by sending automated email and SMS notifications to customers to remind them to leave a review.

For agencies, LocalImpact offers a white label platform they can use to sell and provide online reputation management services to their clients.

What we like

LocalImpact stands out for its combination of review management and reputation marketing features in one platform. The review widget makes it easy to showcase customer feedback directly on your website, which can help build trust with potential customers.

The white-label option also makes it a strong choice for agencies that want to offer reputation management services under their own brand.

What users say

Many reviewers highlight how easy LocalImpact is to set up and integrate with their existing website.

Users frequently mention the simple dashboard, automated review collection, and the ability to display reviews from multiple platforms in one place, which helps them maintain a professional online presence without much technical effort.

“The platform has been very user-friendly and straightforward to implement, and I found it easy to integrate review sites.”

Another theme across the reviews is the strong support and value the platform provides for small businesses.

Several users say the customer support team is highly responsive and helpful, and that the software delivers exactly what it promises while saving them time collecting and showcasing customer feedback.

“Software is simple to use and implement to websites… Customer support is outstanding!”

Pricing

You can use LocalImpact’s free trial offer to test out the software for 14 days. Pad plans are priced as follows:

  • Essentials ($19/month)
  • Growth ($49/month)
  • Agency ($99/month)

Manage your online reputation with ease

Monitor, manage, and get more online reviews for your business with LocalImpact.

Start your 14-day free trial

2. Determ

Best for: Brands that want to monitor online mentions across news sites, blogs, forums, and social media.

Determ’s media monitoring software tracks more than 100 million online sources across all languages and locations to find mentions of your brand online.

You can choose which sources you’d like to track: websites, forums, social media, or blogs. Or track them all.

The results can be filtered by source, location, language, and more.

Determ's mention feed

Determ provides AI-generated summaries that explain the reasons behind spikes and drops in brand mentions and help you uncover trends and patterns.

You can also set up real-time alerts across email, Slack, or Determ’s mobile app to get notified as soon as someone mentions your brand online.

The platform offers detailed analytics and reporting features that help you visualize your brand’s online reputation and share of voice.

You can use the included report templates or set up your own custom dashboard. Reports can be exported in a variety of file formats or scheduled to be delivered to your inbox.

What we like

Determ’s biggest strength is the scale of its media monitoring. Tracking over 100 million sources across multiple languages makes it particularly useful for brands that operate internationally.

The AI-generated summaries also help quickly explain spikes in mentions without needing to manually analyze large volumes of data.

What users say

A recurring theme in user reviews is that Determ is easy to use and quick to set up. Several reviewers also liked the reporting, real-time alerts, competitor tracking, and helpful support team, especially for smaller teams that want something practical without a heavy setup process.

“The ease of use is what hooked me. I’m not a fan of complicated setups, and Determ made it so simple that I was up and running within a day.”

That said, not all feedback was positive. The main complaints were around missing mentions, limits in coverage or historical data, and a few usability gaps such as mobile filtering, broader search navigation, and limited integrations.

“Since trialling another service, I discovered that Determ was missing 9/10 mentions.”

Pricing

Determ offers three pricing plans:

  • Plus
  • Premium
  • Multibrand

The pricing for the plans isn’t listed publicly, so you’ll need to reach out to Determ’s team to get a quote.

3. Meltwater

Best for: Companies that need enterprise-level media monitoring across digital and traditional media channels.

Meltwater’s media intelligence and social listening features can help you learn what people are saying about your brand online. And allow you to understand the overall sentiment toward your brand.

You can use Meltwater to track brand mentions across news websites, social media platforms, TV and radio channels, podcasts, and more.

Meltwater's user interface

And get automatic notifications when there’s a sudden spike in mentions so that you can investigate and act accordingly.

The platform also allows you to automate reporting through daily, weekly, or monthly reports delivered to your inbox.

What we like

Meltwater stands out for the breadth of channels it can monitor, including traditional media sources like TV, radio, and podcasts.

What users say

Many reviewers highlight Meltwater’s monitoring and analytics capabilities as some of its strongest features.

Users frequently mention the social listening tools, automated searches, and reporting dashboards that make it easier to track brand mentions and generate insights for internal teams.

“The monitor and explore features are far superior to competitors. This really elevates our internal social listening and has allowed our social listening to inform wider brand and business decisions.”

However, several users note that the platform can be difficult to navigate. Some reviewers say the interface feels unintuitive or that setting up reports and searches takes time to learn.

“Meltwater is not as intuitive as other services I've used… I'm constantly having to remember how to do what I need to do.”

Pricing

Meltwater has four plans:

  • Essentials
  • Advanced
  • Suite
  • Enterprise

The company doesn’t disclose the pricing for the plans on their website. Reach out to their sales team to request a quote and learn more.

4. Mention

Best for: Marketing teams that want to monitor brand mentions and engage with conversations in real time.

Mention monitors over 1 billion online sources in real-time to find conversations about your brand.

Once it detects a conversation, you can engage in it right from the Mention feed.

Mention's review feed

There’s also the option to set up alerts to get notified as soon as your brand is mentioned anywhere online.

Mention also offers detailed reports about your brand’s reputation, share of voice, and the market’s overall sentiment toward your brand.

What we like

Mention makes it easy to move from monitoring conversations to engaging with them directly. Instead of simply tracking brand mentions, teams can respond to conversations from the same interface.

This makes it particularly useful for brands that want to actively participate in discussions about their brand online.

What users say

A lot of reviewers highlight Mention’s speed and real-time monitoring capabilities.

Users often say the platform makes it easy to track brand mentions across the web and social media, and several mention that alerts arrive almost instantly, which helps teams react quickly to conversations or potential PR issues.

“Alerts come in almost immediately when something is published. For PR, brand monitoring, or crisis situations, speed actually matters.”

At the same time, some reviewers say the alerts can include irrelevant results if searches aren’t configured carefully. Others mention that the interface can feel complex at first or that the pricing may be high for smaller teams.

“Out of the box, you’ll get many irrelevant mentions… you have to spend time cleaning things up, otherwise it’s just alert fatigue.”

Pricing

Mention offers the following plans:

  • Solo ($49/month)
  • Pro ($99/month)
  • ProPlus ($179/month)
  • Company Plan (custom pricing)

5. Brandwatch

Best for: Large organizations that need advanced social listening and consumer intelligence.

Brandwatch is capable of monitoring the web for brand mentions across 100M online sources. It automatically categorizes mentions into opinions, feedback, and complaints.

The software also has an image analysis feature that can uncover your brand’s logo in online images, allowing you to find even more mentions.

Brandwatch offers AI-powered insights into brand sentiment and your brand’s share of voice. And supports real-time alerts for negative mentions and spikes in total brand mentions to help you prevent crises.

Brandwatch's AI insights

What we like

Brandwatch’s image recognition technology is one of its most interesting features. It can detect your brand’s logo in online images, which allows you to uncover mentions that wouldn’t appear in traditional text-based monitoring.

This can help brands discover conversations and content that might otherwise go unnoticed.

What users say

Several reviewers highlight Brandwatch’s strong analytics and reporting capabilities. Users often mention the platform’s social listening insights, flexible dashboards, and scheduling tools that make it easier to manage multiple accounts and share reports with clients or stakeholders.

“Brandwatch is very strong for social listening and analytics. It provides deep insights into audience sentiment, trends, and brand mentions across platforms.”

At the same time, some users say the platform can feel complicated to use at first. A few reviewers also mention usability issues such as a steep learning curve, occasional bugs, or cumbersome navigation when managing posts or workflows.

“The platform can feel complex at first, and the learning curve is a bit steep.”

Pricing

Brandwatch has three pricing plans:

  • Consumer Intelligence
  • Social Media Management
  • Influencer Marketing

The pricing for the plans isn’t available publicly. You can schedule a demo and get a custom quote through their website.

6. Brand24

Best for: Businesses that want easy-to-use brand monitoring with sentiment analysis and alerts.

Brand24 can track brand mentions across news websites, blogs, forums, social media, and more. It supports 108 languages.

You can review all the mentions in a feed-like interface and filter the results by source, date, and more.

Brand24's user interface

The software’s sentiment analysis feature categorizes mentions into positive, negative, and neutral.

You can also set up custom email or in-app alerts based on mention sentiment (e.g., only negative mentions) or source (e.g., only from websites with 100,000 monthly visits).

Brand24’s AI-powered features can help you uncover key conversations about your brand and allow you to link changes in brand reputation to specific events.

What we like

Brand24 offers a strong balance between advanced monitoring capabilities and an easy-to-use interface.

The sentiment alerts make it simple to quickly identify negative mentions and respond before issues escalate. Its AI features also help connect reputation changes to real-world events or campaigns.

What users say

Many reviewers describe Brand24 as easy to use and reliable for tracking brand mentions across the web.

Users frequently mention its real-time monitoring, sentiment analysis, and AI insights as features that help them stay on top of conversations and generate useful reports with minimal effort.

“I like the AI Insights report from Brand24, as it gives me a concrete summary that I can circulate to clients on a weekly basis with little input needed from my side.”

Some users note that the platform can occasionally miss certain mentions or sources. A few reviewers also mention that pricing can feel high or that keyword filtering can require careful tuning to avoid irrelevant results.

“Sometimes collection from less typical sources doesn't seem quite as reliable or comprehensive.”

Pricing

Brand24 offers a free 14-day trial you can use to test out the software. Paid plans include:

  • Individual ($99/month)
  • Team ($179/month)
  • Pro ($249/month)
  • Enterprise ($499/month)

Manage your online reputation with ease

Monitor, manage, and get more online reviews for your business with LocalImpact.

Start your 14-day free trial

7. Reputation.com

Best for: Enterprises and multi-location brands that need advanced reputation analytics and insights.

Reputation.com is an enterprise reputation management platform designed for businesses with multiple locations that want deeper insights into their online reputation.

The software tracks reviews and brand mentions across a wide range of platforms and displays them in a centralized dashboard where teams can read and respond to feedback.

Reputation.com also includes analytics tools that help businesses understand trends in customer sentiment, review volume, and brand perception across locations.

Reputation.com screenshot

These insights can help companies identify common customer complaints or highlight areas where the customer experience is performing well.

The platform also includes survey tools that allow businesses to collect customer feedback directly and use it to improve their services.

What we like

Reputation.com is designed specifically for large businesses with multiple locations. The platform’s analytics help organizations compare customer sentiment across locations and identify patterns in customer feedback.

This makes it particularly valuable for enterprises that need a centralized view of their reputation across hundreds or thousands of locations.

What users say

Many reviewers appreciate how Reputation.com brings reviews, surveys, and customer feedback from multiple platforms into one place.

Users frequently highlight the reporting tools and analytics dashboards, saying they help teams track review volume, monitor sentiment trends, and quickly understand how locations or campaigns are performing.

“Reputation centralizes users or customers ratings and reviews… and offers analytical report trends and sentiments.”

Some users note that the reporting interface and dashboards could be easier to navigate or customize. A few reviewers also mention occasional delays with review syncing or slower response times from support when issues arise.

“The IT/Support team takes long to respond and are not on the same page with their responses.”

Pricing

Reputation.com does not list pricing publicly.

You’ll need to contact their sales team to schedule a demo and receive a custom quote.

8. YouScan

Best for: Brands that want visual social listening and image recognition to track logo mentions.

YouScan is a social media listening tool that can track mentions of your brand across all the popular social media platforms.

YouScan's dashboard

It takes advantage of image recognition technology to find mentions of your brand in online images, too.

YouScan can categorize mentions automatically or you can organize them yourself manually using custom tags.

The software can also provide you with in-depth insights on the people talking about your brand, including their demographics, interests, and more.

What we like

YouScan stands out for its powerful visual listening capabilities. Its image recognition technology can detect brand logos and products in social media photos, which helps uncover conversations that traditional monitoring tools might miss.

The platform also provides detailed insights about the audiences discussing your brand.

What users say

Reviewers often highlight YouScan’s advanced analytics and visual listening capabilities.

Many users mention features like image recognition, AI-powered insights, and broad media coverage as key strengths, saying the platform helps uncover conversations and insights that would otherwise be difficult to find.

“The Visual Insights add-on is another great feature. It helps us detect important posts that include our logo in images, even when we aren’t mentioned directly in the text.”

Some users note that the platform can feel complex at first, particularly when setting up queries or exploring the full feature set.

A few reviewers also mention limitations such as query restrictions, slower report loading, or the lack of certain interface features like date-range comparisons.

“The platform interface has certain limitations, such as the inability to compare different date ranges.”

Pricing

YouScan offers two pricing plans:

  • Starter 3 ($299/month, billed annually)
  • Unlimited (custom pricing)

9. Birdeye

Best for: Multi-location businesses that want to collect, manage, and analyze customer reviews at scale.

Birdeye is a reputation management platform designed for businesses that want to collect more reviews and manage their online reputation across multiple locations.

Birdeye screenshot

The platform lets you monitor and respond to reviews from sites like Google, Facebook, and Yelp from a single dashboard. You can also send automated SMS and email requests to customers to generate more reviews after a purchase or service interaction.

Birdeye includes AI-powered review response suggestions that help teams reply to customer feedback faster while keeping responses personalized. The software also provides reputation analytics that show trends in review volume, ratings, and customer sentiment over time.

Businesses with multiple locations can use Birdeye’s centralized dashboard to track performance across all locations and identify which locations may need attention.

What we like

Birdeye is particularly strong when it comes to managing reviews across multiple locations. Its centralized dashboard allows businesses to monitor performance across locations and quickly identify which locations need attention.

The platform also combines review management with customer experience insights.

What users say

Many reviewers say Birdeye makes it easy to manage reviews and maintain a consistent online presence across multiple platforms.

Users frequently mention the centralized dashboard, automated review collection, and strong customer support as features that simplify day-to-day reputation management.

“It makes managing online reputation simple and efficient, especially when responding to clients quickly.”

Some users mention that integrations and initial setup can require extra effort, particularly when connecting external platforms. A few reviewers also note that the interface can feel busy or that some features are harder to discover at first.

“Integration was also a bit of a hurdle; it took some extra effort on my end to get everything working smoothly.”

Pricing

Birdeye doesn’t publish pricing on its website.

You’ll need to contact their sales team to request a demo and get a custom quote based on your business size and number of locations.

10. Mentionlytics

Best for: Businesses that want to track both their brand reputation and competitor mentions.

Mentionlytics can track mentions of your brand across websites, blogs, forums, and social media. And segment mentions by sentiment into positive, negative, and neutral.

You can set up the software to get alerts for spikes in brand mentions so that you can take appropriate action.

And use it to analyze and keep an eye on your competitors’ reputation.

Mentionlytics also provides detailed reports on your brand’s reach and reputation.

Mentionlytics' reporting

What we like

Mentionlytics stands out for its competitor monitoring capabilities. In addition to tracking your own brand mentions, the platform makes it easy to track conversations about competing brands.

This can provide valuable insights into how customers perceive competitors in your market.

What users say

Across the reviews, users frequently mention how easy Mentionlytics is to use and set up.

Many reviewers also highlight the clear dashboards, keyword monitoring, and automated alerts that help them keep track of brand mentions and online conversations without needing to constantly check multiple platforms.

“Mentionlytics is a gem of a social listening tool. It’s incredibly easy to learn, quick to set up, and packed with features.”

Some users note limitations around customization and reporting.

A few reviewers also mention delays in mention updates, limits on certain features in lower-tier plans, or sentiment analysis that could be more advanced.

“You usually have to wait up to 24 hours to fully scan mentions.”

Pricing

Mentionlytics offers six different plans:

  • Basic ($49/month)
  • Essential ($139/month)
  • Advanced ($249/month)
  • Pro ($399/month)
  • Agency ($599/month)
  • Enterprise ($950/month)

There’s also a free trial offer you can take advantage of to test out the software.

11. Awario

Best for: Businesses looking for a cost-effective tool to monitor brand mentions across the web.

Awario is a brand monitoring tool designed to help brands track conversations about them online.

It not only allows you to track brand mentions and engage in conversations about your brand, but also to understand the overall sentiment toward your brand online.

Awario's user interface

You can also use Awario to track mentions of your competitors’ brands and learn what customers and prospects think about them.

There’s also the option to set up summaries of brand mentions to be delivered to your inbox every day or week.

What we like

Awario offers strong monitoring capabilities at a relatively accessible price point compared to many enterprise tools.

It provides detailed insights into brand sentiment and online conversations without requiring a complex setup.

The automated mention summaries also make it easy to stay informed about new conversations.

What users say

Several reviewers describe Awario as an affordable and easy-to-use social listening tool.

Users often mention its real-time mention tracking, alert system, and ability to monitor discussions across platforms like Reddit, Twitter, and YouTube. Many also highlight the platform’s strong value for money and helpful customer support.

“One of Awario’s main strengths is its excellent value for money… an attractive option for small and mid-sized companies.”

Some reviewers report limitations in the accuracy and depth of the collected data. A few users also mention missing mentions, irrelevant results, or concerns about certain features not working as expected.

“Awario has some limitations when it comes to collecting highly accurate and high-quality mentions.”

Pricing

Awario offers a free trial you can use to test out the software and see if it’s the right fit for your needs. Paid plans include:

  • Starter ($49/month)
  • Pro ($149/month)
  • Enterprise ($399/month)

12. Podium

Best for: Local businesses that want to generate more reviews through SMS messaging.

Podium is a customer messaging and reputation management platform that helps businesses generate reviews and communicate with customers through SMS.

You can send automated text messages asking customers to leave a review after a purchase or service visit. Because the request arrives via SMS, many businesses find that customers are more likely to leave a review.

Podium screenshot

Podium collects reviews from platforms like Google and Facebook and allows you to monitor and respond to them from one inbox. The platform also offers AI-generated review responses that help teams reply quickly while maintaining a consistent tone.

In addition to review management, Podium includes tools for messaging customers, collecting payments, and managing leads.

What we like

Podium’s SMS-based approach to review generation is one of its biggest advantages. Because review requests are sent via text message, many businesses see higher response rates compared to email requests.

The platform also combines messaging, payments, and reputation management into a single customer communication hub.

What users say

Many reviewers highlight Podium’s unified messaging inbox and SMS-based communication features. Users often say the platform makes it easier to manage customer conversations, collect reviews, and respond quickly across channels without switching between multiple tools.

“Everything—text messages, reviews, and customer interactions—comes into one place, so it saves a lot of time.”

Some reviewers mention that pricing can feel high, especially for smaller businesses. Others note that certain features require higher-tier plans or that integrations and customization options could be more flexible.

“It can be expensive compared to similar tools, especially for small businesses.”

Pricing

Podium offers custom pricing depending on the features you choose and the size of your business.

You’ll need to request a demo or contact their sales team to receive a quote.

Manage your online reputation with ease

Monitor, manage, and get more online reviews for your business with LocalImpact.

Start your 14-day free trial

13. Reviewshake

Best for: Businesses that want to manage reviews and easily share them across marketing channels.

Reviewshake helps you stay on top of reviews customers leave for your business across platforms like Yelp and Tripadvisor.

You read and reply to every review your business gets right from Reviewshake.

Reviewshake's user interface

There’s also the option to set up automated email and SMS notifications to customers to remind them to leave a review.

Reviewshake also includes a social sharing feature that lets you share top reviews to your social media pages in a few clicks.

What we like

Reviewshake makes it easy to turn customer reviews into marketing content. The built-in social sharing feature allows businesses to quickly publish positive reviews to their social media channels.

This helps companies extend the value of their best customer feedback beyond review platforms.

What users say

Many reviewers say Reviewshake is simple to set up and easy to use for collecting and managing online reviews.

Users frequently highlight features like website review widgets, automated review campaigns, and social sharing tools that help showcase positive feedback and encourage more reviews.

“Connecting review sources is achievable in minutes… great looking website widget to showcase your reviews.”

Some reviewers mention limitations in customization and integrations. A few users also note occasional bugs or design areas that could be improved, such as landing pages, widgets, or reporting capabilities.

“Landing page design for feedback collecting could be a bit modern.”

Pricing

You can use Reviewshake’s 14-day trial offer to test out the software for free. The pricing for paid plans is as follows:

  • Individual ($79/month)
  • Professional ($139/month)
  • Business ($179/month)
  • Agency ($199/month)

14. NiceJob

Best for: Service businesses that want automated review generation and social proof widgets.

NiceJob is a reputation management tool that helps you set up automated review generation campaigns. It offers a social proof widget that allows you to showcase reviews of your site.

NiceJob screenshot

You can also use NiceJob to create a microsite to host all your reviews. And share reviews on social media using the built-in social media sharing tool.

There’s also the option to reply to reviews automatically using AI.

What we like

NiceJob focuses heavily on automating the process of collecting and showcasing customer reviews. Its automated campaigns help businesses consistently generate new reviews without manual follow-up.

The platform’s review microsites also provide a simple way to display reviews in one centralized place.

What users say

Many reviewers highlight how easy NiceJob is to set up and automate.

Users often say the platform handles review requests automatically once customer data is uploaded, which helps businesses consistently collect more reviews without needing to follow up manually.

“Once I upload our clients, it takes care of the rest.”

Some users mention minor limitations around customization or campaign settings.

A few reviewers also note that certain features, such as AI responses, may cost extra or that some workflows like adding contacts can be less convenient.

“Uploading clients at times can be a challenge because I have to use the CSV.”

Pricing

NiceJob offers two plans:

  • Reviews ($75/month)
  • Pro ($125/month)

15. Broadly

Best for: Local businesses that want to collect reviews and communicate with customers through email and SMS.

You can use Broadly to reach customers via email and SMS and remind them to leave reviews.

Broadly screenshot

It also allows you to monitor and respond to all your reviews from one central location.

And track customer sentiment over time and understand your brand’s reputation at a glance.

What we like

Broadly combines reputation management with customer communication tools. Businesses can request reviews through email and SMS while also monitoring and responding to feedback from one dashboard.

The platform’s reputation tracking also helps businesses monitor how customer sentiment changes over time.

What users say

Several reviewers say Broadly helps simplify communication with customers by bringing messages, reviews, and web chat into one platform.

Users also mention the automated review requests and centralized inbox as useful features for managing feedback and responding quickly.

“Ability to communicate with customers through a single platform… and track all customer communication the whole team can view.”

Some reviewers raise concerns about customer support and contract terms. Others note limitations in certain features, such as automation options, review performance, or managing multiple business locations.

“I think their customer service is horrendous. It's impossible to get support from them.”

Pricing

Broadly’s plans are priced as follows:

  • Standard ($249/month)
  • Pro ($349/month)
  • Elite ($449/month)
  • Enterprise (custom pricing)

16. Grade.us

Best for: Agencies managing review generation and reputation campaigns for multiple clients.

Grade.us is a reputation management platform designed for businesses and agencies that want to generate more reviews and manage customer feedback across multiple platforms.

You can use Grade.us to send automated review requests through email or SMS after a customer interaction. The platform can direct customers to review sites like Google, Facebook, or Yelp depending on your campaign setup.

Grade.us also provides a central dashboard where you can monitor reviews and respond to them from one place.

Agencies can use the platform’s white-label features to manage reputation campaigns for multiple clients under their own brand.

The platform also includes reporting tools that help you track review growth, average ratings, and campaign performance over time.

What we like

Grade.us is particularly popular among agencies because of its strong white-label capabilities. Agencies can manage reputation campaigns for multiple clients while presenting the platform under their own brand.

The platform also offers flexible review funnels that help guide customers to the most relevant review sites.

What users say

Reviewers often point to Grade.us as a straightforward tool for automating review requests and managing customer feedback. Many users highlight how easy it is to set up campaigns, connect review platforms, and manage multiple clients or locations from a single dashboard.

“Takes the hassle out of sending customers requests for reviews.”

Some reviewers mention limits around customization and reporting features. A few users also note minor issues such as filtering options in exports, lack of a mobile app, or restrictions when managing multiple profiles under one account.

“There are limited customization options when it comes to having multiple profiles under one account.”

Pricing

Grade.us offers several pricing tiers depending on the number of locations or clients you manage.

Plans start at $110 per month, with higher-tier plans available for agencies and larger businesses.

17. ReviewTrackers

Best for: Multi-location businesses that want detailed review monitoring and analytics.

ReviewTrackers is a review monitoring and management software. You can use it to generate more reviews for your business through automated campaigns.

And respond to reviews using AI. Or set up response templates to make it easier for your team to reply to reviews.

The platform also offers detailed reporting that can help you understand your online reputation at a glance.

ReviewTrackers screenshot

What we like

ReviewTrackers focuses heavily on helping businesses understand patterns in customer feedback. Its reporting tools highlight trends in reviews and customer sentiment, which can help companies identify recurring issues or opportunities for improvement.

This makes it especially useful for multi-location businesses that receive a large volume of reviews.

What users say

Many reviewers say ReviewTrackers makes it easier to monitor and respond to reviews by collecting feedback from multiple platforms in one dashboard.

Users also highlight features like review filtering, response templates, and reporting tools that help teams track sentiment and stay on top of customer feedback across locations.

“The aggregation feature is great. I can easily see reviews all in one place and don't have to worry about collecting it from individual sources.”

Some reviewers note that the interface can feel a bit overwhelming at first due to the number of available features. Others mention occasional limitations with notifications or review coverage from certain platforms.

“Notifications have been a little bit erratic.”

Pricing

Reviewtrackers's pricing starts at $89/month for 1 location.

Manage your online reputation with ease

Monitor, manage, and get more online reviews for your business with LocalImpact.

Start your 14-day free trial

18. Gatherup

Best for: Businesses that want to analyze customer feedback and uncover insights from reviews.

You can use Gatherup to analyze customer reviews using AI and understand customer sentiment. It also offers automated review tagging to help you uncover common themes in your reviews.

Gatherup dashboard

The platform comes with a review widget that allows you to display top customer reviews on your website.

There’s also an AI-powered response feature that allows you to respond to customer reviews using AI.

What we like

GatherUp stands out for its ability to analyze reviews and uncover common themes in customer feedback. The automated tagging feature helps businesses quickly identify recurring topics across hundreds or thousands of reviews.

This makes it easier to turn customer feedback into actionable insights.

What users say

Reviewers often highlight GatherUp’s ease of use and strong onboarding experience.

Many users say the platform makes it straightforward to automate review requests, manage customer feedback, and track reputation metrics, with several reviewers specifically praising the support team for helping them get set up quickly.

“GatherUp is an easy ‘YES’ for any individual business or agency looking to offer review/reputation management.”

Some reviewers mention pricing as a potential drawback, especially for businesses managing multiple locations. Others note small feature requests, such as additional widgets or more control over automated follow-up emails.

“The product is expensive for what it provides, especially when you have a lot of locations.”

Pricing

Gatherup offers two plans:

  • Small Business ($99/month)
  • Multi Location (starts at $60/month/location for 2-10 locations)

19. TrueReview

Best for: Small businesses that want a simple way to automate review requests and responses.

TrueReview lets you track reviews across all major platforms from one place. And allows you to send personalized email and SMS review requests to collect reviews.

TrueReview screenshot

You can also use it to create review response templates for your team. Or reply to reviews automatically using AI.

It also lets you track review volume and sentiment with its detailed reporting and analytics feature.

What we like

TrueReview focuses on making review generation simple and automated. Businesses can send personalized email and SMS requests after customer interactions to encourage reviews.

The platform also includes customizable response templates that help teams reply to reviews quickly and consistently.

What users say

Many reviewers describe TrueReview as easy to set up and simple to integrate into their existing workflows.

Users frequently mention the platform’s customizable review links, automated reminders, and text-based review requests as features that help them consistently collect more customer feedback.

“This service is easy to use and I have received more reviews than before using this service.”

Some reviewers mention limitations around reporting and analytics. A few users say they would like more detailed insights into campaign performance, such as clearer visibility into response rates or where customers drop off during the review request process.

“I'd like to see what the response rate is or where we're losing the customer.”

Pricing

TrueReview offers the following plans:

  • Starter ($49/month)
  • Small Business ($99/month)
  • Premium ($299/month)

Stay on top of your brand’s reputation with online reputation management tools

Online reputation management tools can help you keep track of and manage brand mentions and online reviews customers leave for your business.

Try out a few tools from our list and see which one is the right fit for your needs.

While you’re here, make sure to also check out our guide to brand reputation management.

Boris Mustapic

Boris Mustapic

Boris Mustapic is a content marketing consultant with over a decade of experience in the digital marketing industry. He specializes in helping B2B SaaS companies drive growth through strategic, product-led content marketing.